idle wealth
Our research process

Evidence over emotion.

How we research, filter and select every property we recommend.

Our research criteria

Every property, measured against a strict criteria.

Capital value
Price · 01

Capital value risk

Overpay on day one and the market can take years to hand it back. We test every property against its price, its build quality and where the market sits in the cycle, so what you buy is worth what you paid, and keeps proving it. Buying well is a business decision, not an emotional one.

01 / 10
Interest rate
Risk · 02

Interest rate risk

Nobody can tell you where rates will land, so we plan for them to rise rather than hope they fall. Your cash flow is modelled with the costs overestimated, the income underestimated and buffers built in from day one. If we are wrong, the surprise lands in your favour.

02 / 10
Tenant quality
People · 03

Tenant risk

The person paying your rent shapes the whole investment. We buy in suburbs people genuinely want to live in, close to schools, transport and daily life, because those places attract tenants who pay on time, stay longer and treat your property like a home.

03 / 10
Location and employment
Demand · 04

Location and employment

Jobs bring people, and people bring demand. We target areas with a deep, diverse mix of industries so your property never depends on a single employer. A mining town can boom, but when the mine slows, who rents your property? We would rather you never find out.

04 / 10
Supply constraints
Scarcity · 05

Supply constraints

Growth lives where land runs out. We look for pockets hemmed in by ocean, highways, rail lines and established suburbs, where new supply simply cannot keep up. When more people want in and nothing new can be built, your property does the appreciating for you.

05 / 10
Property type
Asset · 06

Property type

There is no golden rule that houses beat units, or the other way around. Every market rewards a different asset, so we follow the evidence suburb by suburb and buy the property type positioned to return the most for every dollar you put in. The data decides, not a default.

06 / 10
Price point
Market · 07

Correct price point

We keep you close to the median price for the area, the part of the market where the most tenants rent and the most buyers buy. That is the deepest pool of demand, which means steadier rent, fewer vacant weeks and an easier sale whenever you choose to move on.

07 / 10
Rental yield
Cash flow · 08

Rental yield

Our benchmark is simple: one dollar of weekly rent for every thousand dollars of purchase price. If a property cannot get near it, either the price is too high or the suburb is oversupplied, and both answers tell us to keep looking on your behalf.

08 / 10
Depreciation
Tax · 09

Depreciation

Newer builds let you claim more of the construction cost back at tax time, year after year, with fixtures and fittings claimable on top. They also need less maintenance and lease faster. The result is a property that is kinder to your cash flow while it grows.

09 / 10
Independence
Trust · 10

Independent selection

We hold no agreements with builders, developers or real estate agents, and we take nothing from a sale. Our only brief is yours. We research markets across Australia and recommend the property the evidence supports, because we sit on your side of the fence.

10 / 10
The philosophy

Buy sensibly. Hold through cycles. Let time do its work.

Property rewards patience. Do the boring thing well and keep building over the long term.

Next step

Get in touch and see first hand how these principles could work for you.